Do you know that there are over 600 million active websites currently online? Creating a website design for small business has become a difficult task. Having the right website for the right business is one of the best things you can do to reach new customers and enjoy an excellent reputation. What’s great about the web is that it’s accessible anytime and anywhere.
When planning website for your businesses, there are a lot of features that are recommended to have a website that visitors may not take note of but helps in making their experience even more enjoyable. In total, they all contribute to the overall user experience that makes your website ultimately successful.
We have created a lot of websites and have collated some of features that we try to incorporate into all of them and they have proved successful so far for the businesses that use them. Here are the features for a successful website which are guaranteed to make your viewers return customers and provide an all-round satisfaction in function and aesthetics to grow your business.
1) A clear and precise homepage:
This is the page that will have the most traffic. It is therefore essential that the visitors immediately want to know more. By having enough content to welcome visitors and encourage them to stay longer or click on your offerings, you can better convert leads to actual sales on your website. The best elements of your website need to be on the home page and right in front of your visitors. It is also best to target leads from the home page.
2) Readable texts:
Reading text on a computer quickly tires the eyes so avoid over-broad text columns, unreadable fonts, text on gray background and emphasize words or phrases (this is reserved for links). Here are some suggestions for you to use when choosing text for your website that will make them very readable:
• Text in black on white background
• A standard font size (no microscopic font). Do not forget that everyone will visualize your site
• A classic and non-exotic font
• The underline will be reserved for links
Also use a color theme that will make your texts easy to read. It must complement the general features of the website and aesthetically pleasing.
3) No gadget:
Avoid as much as possible animations and other unnecessary gadgets to the site. Apart from the fact that they slow down the loading time of the site, they fatigue the eyes enormously. They can also make your website drag when being accessed from a mobile device as most people do. If you are going to use a gadget, you must make sure that it does not affect your mobile readers.
4) A quick display:
Net surfers are generally hurried people (and I know what I’m talking about). If you do not want your visitor to come out as fast as it entered, decrease the weight of your pages. Try not to have too many graphics that are heavy and take too much time to load. Choose fonts also that are easily rendered when loading on any device, whether desktop or mobile. Also pay attention to screen size and that your website can adjust no matter the size of the screen it is being used on.
5) A readable site map:
Each page must have a title and be aerated by a nice layout. Use subtitles, short and concise paragraphs. Allow your users to locate themselves easily. If your website is not easy to navigate and read, then visitors might just get distracted or frustrated. This means that they are going to visit and most likely leave without engaging you the way you want.
6) Accessible menus:
Do not expect your visitors to spend more than 10 seconds trying to figure out how your site works. Your menu should be clear and accessible at a glance. Group all similar categories together and make them easy to find. The most commonly visited links should also be given positions of prominence on your website.
7) Access in 3 clicks:
Even if this rule can be qualified (especially important is the speed of access to the information sought and the fluidity with which it is accessed), keeping this rule in mind greatly improves navigation. Beyond that, Internet users will assimilate your site to something confusing and impractical.
8) An original and aesthetic design:
Yes, but making sure that it appeals to most your visitors. You want visitors to have a unique and easily remembered experience when they visit your website. You can take the best features from other websites but make sure that your website offers a personalized feel to it.
9) Feedback form
It is important to have a feedback form that will allow visitors and customers to contact you. Visitors to your website are more likely to fill out a form than click a link sent to their email inbox. You have to make sure that you are easy to contact. Your contact us page should have email address, phone number and a feedback form.
10) Browser compatibility
You have to design your website to be easily viewable for any of the most common browsers out there. Now, Internet Explorer, Google Chrome, Opera Browser and Safari are the most popular browsers. Your website must be optimized for all of these as most of your visitors use these. Also, make sure that your website works well with mobile browsers of mobile phones and tablets like the iPad.
As you can see, a good site cannot be reduced to a simple visual. It requires a study upstream of its ergonomics which will allow your visitors to want to enter, to evolve easily and to quickly find the information sought. That’s what you want, right?
We specialize in website design for small business, websites that truly represent your company. Our company offers services that will make your website a success. Contact us today for a free no-obligation consultation.