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If you haven’t heard it once before, then let me mention it again- mobile is here and it’s not going anywhere! Everything is now on mobile. Therefore, small and local businesses will have to adapt, even if it means doing a considerable overhaul.

Responsive, mobile-ready websites are great to look at on small screens. Here are the 7 reasons why small business owners need a capable web development company to transform their business websites to become mobile friendly:

 

1. Everything Is Now On Mobile

 

Almost all kinds of services, products and creature comforts can now be accessed with just a press of a button on your smart phone. The cellphone has evolved into a super-essential part of our daily lives. The numbers support it- as of today, there are about a billion smartphone users accessing the world wide web from their mobile devices. A whopping 80 percent of all online users are on mobile screens.Mobile viewing has far exceeded traditional laptop and desktop internet viewing, and continues to grow from there. The best thing is that the potential of mobile and the internet is just getting started. The percentages will rise higher, and you will need to seriously start considering WHEN you’re going to change your site to be more friendly on mobile devices.

 

2. You’ll Start Gaining Considerable Business

 

Do you have a website that looks good only on laptop and desktop screens, and haven’t bothered to change it since it was last created? Chances are, your would-be customers are going to the competition just because you have a non mobile-optimized site.Users are all about the quick and easy experience nowadays. They want to look at a website that will fully load in a few seconds. They want to get to where they need to go in just a few clicks. They want informative, entertaining and engaging content. They want all of that to look good on their mobile screens.

 

The market of mobile users shopping on their phones is huge; all you need is to adapt and business will pick up.How important is a mobile-friendly website? Consider this- almost 70 percent of mobile users expect a company to be just within a 5-mile radius as they make a purchasing decision. That company will have to have a presence that could specifically accommodate mobile customers. If your local or small business doesn’t show up on the first page of major search engines, then you’re missing out on all the potential sales from all the traffic that your competition may get.

 

3. Shopping On Mobile Is A Growing Trend

 

More than half of mobile users make a buying decision within one hour. More than 80 percent of all people use their mobile phones to find what the product or service they need!It makes sense why mobile shopping is becoming more popular than ever. You wouldn’t have to get in your car, drive 10 miles or so to get to the shop, then spend half an hour to figure out which product to buy. Of course the online shopping has to be pleasant on the mobile device or else it ruins the whole mobile shopping experience. If your small business website isn’t optimized for the mobile screen, then you’re certainly missing out.

 

4. Mobile Users Have A Unique Behavior

It may be hard to believe that people behave different while browsing on their mobile phone as when they’re browsing on the web using their computers, but it’s true. Mobile users tend to use a whole lot more bandwidth to consume visual content and data despite the data restrictions mobile networks set in place. They go on social media and look at their friend’s video feeds and photos. Websites such as Instagram and Vine were able to achieve massive success using only images and video to promote their content.If you’d like to capture this unique demographic, then you’ll have to make the steps to have your website turn into a mobile friendly version.

 

5. Google May Sit Up And Take Notice

A reputable web development company knows better than to argue with Google. If Google says that websites should be mobile friendly, then there’s a huge reason why they recommend it. This is actually for the betterment of your business website.

The leading search engine giant knows for a fact that the world has shifted to using mobile devices instead of huge desktops and laptops, so they encourage all web owners to follow the trend. Wouldn’t you want to be seen when someone does a search on their mobile phone? Google has soon turned the “recommendation” into a prod. In the latest algorithm update, the search engine giant has announced that they would put troublesome penalties for websites who provide a poor user experience for those browsing on their mobile devices.
It’s not really a mobile-geddon catastrophic event that all SEO experts predicted, but those who weren’t optimized for the mobile screen took a significant hit.What this means is that mobile users can expect to see a responsive, mobile-ready website that can be surfed seamlessly when viewed on their small screens. The end goal is for increasing search engine traffic, while includes mobile search traffic. You can just hop on up the mobile-friendly bandwagon and enjoy the ride!

 

6. No Mobile Engagement = No Revenue

More than half of mobile users state they won’t be buying a company’s product or service if their website looks bad on a mobile screen. Marketing specialists know that engagement is one of the key ingredients in creating abundant revenue. Small businesses stand to lose thousands, even millions of dollars in lost revenue if they won’t make their websites mobile-friendly.

 

7. Your Website Will Be Future-Proof

How would you like to make your local website look great and respond well, no matter what kind of screen views it? The whole user experience will be amplified, which naturally leads to better engagement and more sales. A well-designed site can provide a few notable benefits. You get more mobile purchases and an increased conversion rate. You can save on money when you re-build your site to become mobile-friendly instead of creating another one specifically for mobile devices. You get higher rankings in Google searches, will lead to better brand exposure. In short, your website will have all the features it needs moving forward 5 or 10 years from now.